LORISA
2025
./ portfolio
Helping organisations listen better, think deeper, and make evidence-led decisions
DUBUC
experience RESEARCH AS A STRATEGIC INNOVATION PARTNER
As a former Experience Research Director at Goldman Sachs, Stepstone and JPMorganChase, I have had the opportunity to build and scale research functions that connect deep human understanding and insight with digital product design.
Listening deeply.
Leading with clarity.
Delivering with purpose.
Research leadership grounded in systems thinking, insight activation, and meaningful measurement.
I build the environments and practices that help organisations understand people, align around truth, and make decisions that matter.
SELECTED PROJECTS
Goldman Sachs
Growing a High-Performing Research Team in an Engineering-Led Organisation
Case Study - People
Goldman Sachs
Scaling Insight-to-Action Across a 13,000+ Engineer Organisation
Case Study - Process
The Stepstone Group
Repositioning Research to Shape Strategy at Stepstone
Case study - Position
Goldman Sachs - Marcus UK
Launching a Customer-Centric Mobile App for Marcus UK
Case study - Product
professional expertise
Research isn’t a deliverable. It’s a strategic advantage.
01 ——
Insight-led experience strategy
I connect user, customer, and employee experience through a unified insight lens - turning what people say, do, and need into strategic clarity. My work helps organisations make experience decisions that are grounded in evidence, aligned across functions, and meaningful to the people they serve.
Strategic Planning
Competitive Analysis
Product discovery
business alignment
02 ——
Strategic problem framing & alignment
Before research even begins, I help teams create clarity: what problem we’re solving, for whom, why it matters, and what decisions depend on it. This early alignment ensures organisations invest in the right things and make evidence-informed decisions with confidence.
Stakeholder alignment
Roadmapping
Deep understanding
cross-functional collaboration
03 ——
Insight activation & narrative influence
Insight only creates impact when the right people see it, understand it, and feel compelled to act. I combine rigorous synthesis with clear, human narrative to engage leaders, spark curiosity, and make insight a driving force in strategy and prioritisation.
changing hearts & minds
Storytelling
Shared language
Actionable insights
04 ——
Scalable insight practices
I build the systems, governance, and rituals that allow high-quality insight to thrive. From intake to prioritisation to measurement to self-serve dashboards, I create practices that scale sustainably across teams, products, and geographies.
Operational efficiency
Partnering with AI
Enterprise scale
strategic collaborations
05 ——
Measuring what matters: Outcomes over outputs
I help organisations shift from vanity metrics and output-driven KPIs to outcome-centred measures that reflect real customer value. Too often, companies track what’s easy rather than what’s meaningful, and unintentionally game their own systems. I advocate for measurement that builds trust, supports better decisions, and strengthens customer-centric culture.
Alignment through OKRs
People metrics
Process metrics
Product metrics
What others have said
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
Ready to build a more insight-driven organisation?
Schedule a call.
Let's chat!
Ready to build a more insight-driven organisation?
I'm available for new projects from
1st December 2025
LORISA
2025
./ portfolio
Helping organisations listen better, think deeper, and make evidence-led decisions
DUBUC
experience RESEARCH AS A STRATEGIC INNOVATION PARTNER
As a former Experience Research Director at Goldman Sachs, Stepstone and JPMorganChase, I have had the opportunity to build and scale research functions that connect deep human understanding and insight with digital product design.
Experienced global research leader and design strategist with over two decades of experience leading, building, and scaling high-performing research teams across financial services, digital platforms, and technology-driven organisations.
I’m passionate about helping companies make confident, evidence-based decisions by deeply understanding the people they serve. Known for transforming research into a strategic advantage through cross-functional partnership, operational excellence, and a culture of transparency and curiosity.
My leadership approach is grounded in coaching and empowerment, creating psychologically safe, high-trust environments where researchers and stakeholders can do their best work and drive measurable business impact.
Based in Cambridge
Available for hybrid/remote work within UK
(GMT)
Listening deeply.
Leading with clarity.
Delivering with purpose.
Research leadership grounded in systems thinking, insight activation, and meaningful measurement.
I build the environments and practices that help organisations understand people, align around truth, and make decisions that matter.
SELECTED PROJECTS
Goldman Sachs
Growing a High-Performing Research Team in an Engineering-Led Organisation
Case Study - People
Goldman Sachs
Scaling Insight-to-Action Across a 13,000+ Engineer Organisation
Case Study - Process
The Stepstone Group
Repositioning Research to Shape Strategy at Stepstone
Case study - Position
Goldman Sachs - Marcus UK
Launching a Customer-Centric Mobile App for Marcus UK
Case study - Product
professional expertise
Research isn’t a deliverable. It’s a strategic advantage.
01 ——
Insight-led experience strategy
I connect user, customer, and employee experience through a unified insight lens - turning what people say, do, and need into strategic clarity. My work helps organisations make experience decisions that are grounded in evidence, aligned across functions, and meaningful to the people they serve.
Strategic Planning
Competitive Analysis
Product discovery
business alignment
02 ——
Strategic problem framing & alignment
Before research even begins, I help teams create clarity: what problem we’re solving, for whom, why it matters, and what decisions depend on it. This early alignment ensures organisations invest in the right things and make evidence-informed decisions with confidence.
Stakeholder alignment
Roadmapping
Deep understanding
cross-functional collaboration
03 ——
Insight activation & narrative influence
Insight only creates impact when the right people see it, understand it, and feel compelled to act. I combine rigorous synthesis with clear, human narrative to engage leaders, spark curiosity, and make insight a driving force in strategy and prioritisation.
changing hearts & minds
Storytelling
Shared language
Actionable insights
04 ——
Scalable insight practices
I build the systems, governance, and rituals that allow high-quality insight to thrive. From intake to prioritisation to measurement to self-serve dashboards, I create practices that scale sustainably across teams, products, and geographies.
Operational efficiency
Partnering with AI
Enterprise scale
strategic collaborations
05 ——
Measuring what matters: Outcomes over outputs
I help organisations shift from vanity metrics and output-driven KPIs to outcome-centred measures that reflect real customer value. Too often, companies track what’s easy rather than what’s meaningful, and unintentionally game their own systems. I advocate for measurement that builds trust, supports better decisions, and strengthens customer-centric culture.
Alignment through OKRs
People metrics
Process metrics
Product metrics
What others have said
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
LORISA
2025
./ portfolio
Helping organisations listen better, think deeper, and make evidence-led decisions
DUBUC
experience RESEARCH AS A STRATEGIC INNOVATION PARTNER
As a former Experience Research Director at Goldman Sachs, Stepstone and JPMorganChase, I have had the opportunity to build and scale research functions that connect deep human understanding and insight with digital product design.
Experienced global research leader and design strategist with over two decades of experience leading, building, and scaling high-performing research teams across financial services, digital platforms, and technology-driven organisations.
I’m passionate about helping companies make confident, evidence-based decisions by deeply understanding the people they serve. Known for transforming research into a strategic advantage through cross-functional partnership, operational excellence, and a culture of transparency and curiosity.
My leadership approach is grounded in coaching and empowerment, creating psychologically safe, high-trust environments where researchers and stakeholders can do their best work and drive measurable business impact.
Based in Cambridge
Available for hybrid/remote work within UK
(GMT)
Listening deeply.
Leading with clarity.
Delivering with purpose.
Research leadership grounded in systems thinking, insight activation, and meaningful measurement.
I build the environments and practices that help organisations understand people, align around truth, and make decisions that matter.
SELECTED PROJECTS
Goldman Sachs
Growing a High-Performing Research Team in an Engineering-Led Organisation
Case Study - People
Goldman Sachs
Scaling Insight-to-Action Across a 13,000+ Engineer Organisation
Case Study - Process
The Stepstone Group
Repositioning Research to Shape Strategy at Stepstone
Case study - Position
Goldman Sachs - Marcus UK
Launching a Customer-Centric Mobile App for Marcus UK
Case study - Product
professional expertise
Research isn’t a deliverable. It’s a strategic advantage.
01 ——
Insight-led experience strategy
I connect user, customer, and employee experience through a unified insight lens - turning what people say, do, and need into strategic clarity. My work helps organisations make experience decisions that are grounded in evidence, aligned across functions, and meaningful to the people they serve.
Strategic Planning
Competitive Analysis
Product discovery
business alignment
02 ——
Strategic problem framing & alignment
Before research even begins, I help teams create clarity: what problem we’re solving, for whom, why it matters, and what decisions depend on it. This early alignment ensures organisations invest in the right things and make evidence-informed decisions with confidence.
Stakeholder alignment
Roadmapping
Deep understanding
cross-functional collaboration
03 ——
Insight activation & narrative influence
Insight only creates impact when the right people see it, understand it, and feel compelled to act. I combine rigorous synthesis with clear, human narrative to engage leaders, spark curiosity, and make insight a driving force in strategy and prioritisation.
changing hearts & minds
Storytelling
Shared language
Actionable insights
04 ——
Scalable insight practices
I build the systems, governance, and rituals that allow high-quality insight to thrive. From intake to prioritisation to measurement to self-serve dashboards, I create practices that scale sustainably across teams, products, and geographies.
Operational efficiency
Partnering with AI
Enterprise scale
strategic collaborations
05 ——
Measuring what matters: Outcomes over outputs
I help organisations shift from vanity metrics and output-driven KPIs to outcome-centred measures that reflect real customer value. Too often, companies track what’s easy rather than what’s meaningful, and unintentionally game their own systems. I advocate for measurement that builds trust, supports better decisions, and strengthens customer-centric culture.
Alignment through OKRs
People metrics
Process metrics
Product metrics
What others have said
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR
"Lorisa is a true gem and an asset to any organization. She clearly sees and understands the big picture, communicates clearly with senior leadership, and versed in growing a diverse research team. Her passion for high-quality research and her vast knowledge is invaluable in meeting users, product, and business goals."
Tomer Sharon
UX author & industry leader
"Lorisa is extremely knowledgeable in her field, passionate about it, connects with her stakeholders in a meaningful way and delivers impactful results. She leads her team toward common goals and creates a collaborative culture."
Isabella Disler
Managing Director, JPMorganChase
"Working with Lorisa is eye-opening and inspirational. Lorisa has great passion for what she does and that passion infects those around her. She is able to elegantly apply a deep understanding of user research with a strategic understanding of business/industry needs."
Aaron Cockerill
VP, Citrix
"Lorisa is one of the sharpest partners I’ve worked with, and our aligned thinking made every project stronger. At Goldman she played a pivotal role shaping the Developer Experience, whilst growing confidently into a decisive and thoughtful leader with real influence. She excels with stakeholders, leads with clarity and empathy, and is an asset to any leadership team."
Lisa Fraser
Principal User Researcher
"Lorisa is fantastic. Knowledgeable, well-organised and resourceful. We worked together on a survey-based consumer research project while at Goldman Sachs. Lorisa made an exceptional effort to push back on leading questions to ensure that the results were untainted and quantifiable, and would deliver on what we were trying to discover for the product."
Jackie Chan
Product Manager/Designer
"Lorisa is highly knowledgeable about user research and product design and is always willing to collaborate to share her best practices. She is detail-oriented and yet she fully grasps and visualizes the "big picture" - Lorisa was a true pleasure to work with."
Lynn Van Dyke
RESEARCH DIRECTOR